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Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

What Clients Say

Corbin Meleen

Corbin Meleen

Brandi is a dedicated real estate agent who is extremely proficient and very knowledgeable about the real estate market in Chautauqua County. I’ve used her for multiple real estate transactions, and her communication and transp...
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George Brooks

George Brooks

We have sold two homes with Brandi. She has the right touch of communication, including keeping us apprised of what is essential. Great sense to read the other party. Great command of the contracting provisions. Much experience...
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Bruce Thompson

Bruce Thompson

Brandi was hands-down the best Realtor I've ever worked with. I was in a tough spot with selling a property, and Brandi's dedication and effort went so far above and beyond my expectations. Please, please, please, do yourself a...
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Stephen Zanghi

Stephen Zanghi

As a real estate professional as well, I had previously worked with Brandi on several matters, including her own purchase. I found her to be very responsive and invested in each transaction. She represented her clients well. Fo...
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Gene and Kim Cook

Gene and Kim Cook

We enjoyed having Brandi as our agent for our recent home sale. She is very knowledgeable about the local area and how well the market was doing at the time, and what buyers were looking for. She was not the typical realtor tha...
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Eun Lapp

Eun Lapp

Over 20 years, I have bought and sold numerous houses, so I have had chances to work with quite a few realtors in the past. I must say working with Ms. Russo was the best experience I've had. I was able to sell my house in a da...
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Derek VanOrd

Derek VanOrd

I don't have the words to describe just how amazing Brandi is, not only at her job but as a person who truly cares about people. She went way above and beyond the call of duty in helping me sell my home while living out of stat...
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Michelle Miller

Michelle Miller

Brandi has sold so many of our properties, not to mention helped us buy ones too. Whether it’s our flip and Airbnb houses or our personal residences, I cannot imagine this very personal process without her involvement. She is a...
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Mary Lou Soto

Mary Lou Soto

Absolutely the most professional and caring agent. Brandi is incredibly responsive and patient. Our family has worked with her for five transactions, and every buy and sell has been easy and stress-free. She took the time to tr...
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Emily F.

Emily F.

Brandi was wonderful to work with when we bought our home in 2016. When we needed to sell it in 2019 we knew exactly who to go to. She was just as wonderful to work with selling the house as she was when we bought it. She was v...
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Seller

Seller

We've sold several other houses in two other states over the past thirty years but none of them were quite as challenging as this one - selling my parent's 1865 home in a town we'd never lived in. Local contacts directed us to ...
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Seller

Seller

Brandi, was a true professional to work with. She was very proactive in marketing my house and responsive when I had questions. In the negotiation process, her insight and advice was right on target. She really knows her market...
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Stephen Z.

Stephen Z.

As a real estate professional as well I had previously worked with Brandi on several matters, including her own purchase. I found her to be very responsive and invested in each transaction. She represented her clients well. For...
Read More
Seller

Seller

Brandi is amazing! She was responsive, professional and knowledgeable. She took great photos of our house and we sold in 10 days! She was very helpful in guiding us on the market and was very proactive in getting our listing ou...
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Seller

Seller

We enjoyed having Brandi as our agent for our recent home sale. She is very knowledgeable about the local area and how well the market was doing at time and what buyers were looking for. She was not the typical realtor that we ...
Read More
Joshua T.

Joshua T.

Brandi was a pleasure to work with. We told her we were in the market and what we were looking for. She showed us a couple houses before calling us on a Sunday with a new listing. It was just what we wanted! She made the experi...
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Jennifer S.

Jennifer S.

Brandi was patient, knowledgeable and very professional. She went above and beyond dealing with the sellers agents for us always getting us an answer to our question promptly!
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Buyer & Seller

Buyer & Seller

Brandi is an excellent agent. She is conscientious, detail-oriented, and extremely efficient. She is also extremely knowledgeable. Her pictures of our house were very well done. In fact, I have not seen better. Most importantly...
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Mike R.

Mike R.

Brandi did a terrific job with the sale of our house. She attended to all the details and represented our interests exceptionally well. We would highly recommend her. She is a true professional.
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Let's Work Together

My role is to provide honest guidance while making sure my clients feel supported, informed, and confident throughout the process. Contact me today to find out how I can be of assistance to you!

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